Рекламный вектор - 2021: on/off - conference proceedings

DIGITAL-MARKETING TRANSFORMATION IN MUSIC INDUSTRY: CURRENT TRENDS

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Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 248-253

VISUAL COMMUNICATIONS IN GOALS OF ENGAGING AND RETAINING THE AUDIENCE ON THE EXAMPLE OF WEBSITE AND APP OF MARKETPLACE OZON

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Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 254-256

PRACTICE OF PROMOTING A PERSONAL BLOG IN INSTAGRAM

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Drobina V.A.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 256-260

MARKETING COMMUNICATIONS USING GAME MECHANICS IN TELEGRAM

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Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 260-262

THE DIGITAL-STRATEGIES' TRANSFORMATION OF THE PHARMACEUTICAL BRANDS IN THE PANDEMIC SITUATION

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Zakharova Y.O.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 263-268

TRENDS IN DIGITAL-PROMOTION OF PHARMACEUTICAL PRODUCTS DURING THE COVID-19 PANDEMIC

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Zvolinskaya E.O.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 269-272

UX DESIGN FOR E-COMMERCE VERBAL ASPECTS OF EFFECTIVE COMMUNICATION WITH THE USER

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Ivanov M.Y.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 273-275

DOES A CLICK IN A DISPLAY AD MATTER?

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Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 276-279

PRACTICAL EXPERIENCE IN MANAGING THE IMAGE OF THE UNIVERSITY ON THE EXAMPLE OF THE RISO IMEB RUDN PROGRAM

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Ishchenko A.D.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 279-281

MODERN DIGITAL-MARKETING TRENDS FOR COSMETIC BRAND PROMOTION

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Kozlova S.D.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 281-286

THE ROLE OF DIGITAL-TOOLS IN SHAPING OF THE IMAGE OF LOCAL GOVERNMENTS

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Komarova K.V.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 286-290

OVERVIEW OF CURRENT PRACTICES TO PROMOTE PRODUCTS ON THE SOCIAL NETWORK INSTAGRAM

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Lam L.N.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 290-295

COMPLEX MARKETING FOOD DELIVERY APPLICATIONS ELE.ME FOR BUSINESS MODEL O2O

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Li N.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 296-299

TRANSFORMATION OF THE DIGITAL ADVERTISING MARKET DURING THE 2020-2021 PANDEMIC

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Ma J.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 299-304

DIGITAL MARKETING OF THE FOOD SECTOR: PRESERVING THE ATMOSPHERE

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Mikhalishina P.O.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 304-308

TIKTOK IN THE BEAUTY INDUSTRY, AND ITS APPLICABILITY AS A MEANS FOR COMMUNICATION WITH THE CONSUMER BASE

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Mustafina E.A.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 308-310

SMM TOOLS IN BRAND COMMUNICATIONS

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Nagorny N.A.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 311-313

DIGITAL MARKETING TOOLS IN PROMOTING TECHNOLOGY BRANDS IN RUSSIA DURING PANDEMIC

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Nikishina A.D.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 314-319

FEATURES OF THE ADVERTISING CAMPAIGN OF THE “ADVERTISING AND PUBLIC RELATIONS IWEB RUDN” PROGRAM ON INSTAGRAM

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Ogurtsova A.A.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 319-321

ADVERTISING POTENTIAL OF MUSIC STREAMING PLATFORMS BASED ON SPOTIFY'S EXAMPLE

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Ruseva Y.I.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 322-325

MODERN TRENDS IN THE PROMOTION OF TOBACCO PRODUCTS

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Sirotkina D.S.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 329-334

THE PRACTICE OF USING INNOVATIVE TECHNOLOGIES IN MARKETING COMMUNICATIONS OF IT-COMPANIES

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Tiam F.T.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 334-339

MODERN TOOLS TO FACE BLACK PR IN RUNET

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Tolstunov V.A.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 339-341

NEUROMARKETING IN DIGITAL MEDIA: THE MAIN TOOLS FOR INFLUENCING CONSUMERS

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Tordecilla Sanders A.P.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 342-346

ADVERTISING POTENTIAL OF THE RUSSIAN SEGMENT TIK TOK

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Chilikina V.D.

Рекламный вектор - 2021: on/off. Российский университет дружбы народов (РУДН). 2021. P. 353-355

Рекламный вектор - 2021: on/off

List of records

DIGITAL-MARKETING TRANSFORMATION IN MUSIC INDUSTRY: CURRENT TRENDS

VISUAL COMMUNICATIONS IN GOALS OF ENGAGING AND RETAINING THE AUDIENCE ON THE EXAMPLE OF WEBSITE AND APP OF MARKETPLACE OZON

PRACTICE OF PROMOTING A PERSONAL BLOG IN INSTAGRAM

MARKETING COMMUNICATIONS USING GAME MECHANICS IN TELEGRAM

THE DIGITAL-STRATEGIES' TRANSFORMATION OF THE PHARMACEUTICAL BRANDS IN THE PANDEMIC SITUATION

TRENDS IN DIGITAL-PROMOTION OF PHARMACEUTICAL PRODUCTS DURING THE COVID-19 PANDEMIC

UX DESIGN FOR E-COMMERCE VERBAL ASPECTS OF EFFECTIVE COMMUNICATION WITH THE USER

DOES A CLICK IN A DISPLAY AD MATTER?

PRACTICAL EXPERIENCE IN MANAGING THE IMAGE OF THE UNIVERSITY ON THE EXAMPLE OF THE RISO IMEB RUDN PROGRAM

MODERN DIGITAL-MARKETING TRENDS FOR COSMETIC BRAND PROMOTION

THE ROLE OF DIGITAL-TOOLS IN SHAPING OF THE IMAGE OF LOCAL GOVERNMENTS

OVERVIEW OF CURRENT PRACTICES TO PROMOTE PRODUCTS ON THE SOCIAL NETWORK INSTAGRAM

COMPLEX MARKETING FOOD DELIVERY APPLICATIONS ELE.ME FOR BUSINESS MODEL O2O

TRANSFORMATION OF THE DIGITAL ADVERTISING MARKET DURING THE 2020-2021 PANDEMIC

DIGITAL MARKETING OF THE FOOD SECTOR: PRESERVING THE ATMOSPHERE

TIKTOK IN THE BEAUTY INDUSTRY, AND ITS APPLICABILITY AS A MEANS FOR COMMUNICATION WITH THE CONSUMER BASE

SMM TOOLS IN BRAND COMMUNICATIONS

DIGITAL MARKETING TOOLS IN PROMOTING TECHNOLOGY BRANDS IN RUSSIA DURING PANDEMIC

FEATURES OF THE ADVERTISING CAMPAIGN OF THE “ADVERTISING AND PUBLIC RELATIONS IWEB RUDN” PROGRAM ON INSTAGRAM

ADVERTISING POTENTIAL OF MUSIC STREAMING PLATFORMS BASED ON SPOTIFY'S EXAMPLE

MODERN TRENDS IN THE PROMOTION OF TOBACCO PRODUCTS

THE PRACTICE OF USING INNOVATIVE TECHNOLOGIES IN MARKETING COMMUNICATIONS OF IT-COMPANIES

MODERN TOOLS TO FACE BLACK PR IN RUNET

NEUROMARKETING IN DIGITAL MEDIA: THE MAIN TOOLS FOR INFLUENCING CONSUMERS

ADVERTISING POTENTIAL OF THE RUSSIAN SEGMENT TIK TOK

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