Связи с общественностью как средство повышения узнаваемости марки.
Российский университет дружбы народов (РУДН).
2020.
С. 47-50
The article overviews the history and the development of marketing, PR and advertisement in general according to one of the most successful promoting campaigns in the history. It shows, what kind of impact this campaign had on the world of marketing and PR and what kind of impact this campaign had on Volkswagen