VOLKSWAGEN: “THINK SMALL”

The article overviews the history and the development of marketing, PR and advertisement in general according to one of the most successful promoting campaigns in the history. It shows, what kind of impact this campaign had on the world of marketing and PR and what kind of impact this campaign had on Volkswagen

Авторы
Издательство
Российский университет дружбы народов (РУДН)
Язык
Английский
Страницы
51-54
Статус
Опубликовано
Год
2020
Организации
  • 1 Peoples' Friendship University of Russia
Ключевые слова
advertising campaign; promotion; prints; segment
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