The paper relevance is determined by the need to search for forms and means for a communication culture development among modern students. In the paper the concept "communicative culture" is clarified, the possibilities of the socio-cultural and educational environment are shown; the main characteristics and properties of communicative culture are presented (universality, standard in the social norms transfer, the "feedback" effect) in the paper. The specifics of the communication culture are considered, the content of the various levels (elementary, ideal, etc.) is disclosed; criteria for assessing the dynamics of communicative culture development (stability, creativity, etc.) are defined. © 2017.