After the collapse of the USSR, Russia's share in the international market of educational services decreased significantly. Leading Western countries (USA, UK, Canada, Australia, Japan) on the contrary confidently recruit foreign students. The international market of educational services is becoming an increasingly important arena of competition between countries. At the beginning of 2000 Russia began to pay attention to the sphere of higher education again. The national project «Education» (2006) has become one of the national priorities. Russia joined the Bologna process in 2003. It is planned that 7% of GDP will be allocated for education by 2020. Russia seeks to improve its image abroad and actively develops the offer of educational services for foreign students, promoting itself as the main educational center in the countries of independent States. However, in practice, the sphere of international educational services remains only a potential opportunity for Russia, since there is no clear program or structure to ensure access to the market of international educational services.