BIZARRE PR STRATEGIES OF BLIZZARD ENTERTAINMENT

The article provides a comprehensive review of Blizzard Entertainment, Inc., a leading American video game developer and publisher. It discusses the company's history, PR strategies, ideology, segmentation, targeting, positioning, and SWOT analysis. The article also explores the company's innovative marketing strategies, particularly focusing on cosplayers and the marketing campaign for its latest game, Diablo IV. The purpose of the work is to provide an in-depth analysis of strategies, methods, and accomplishments of Blizzard Entertainment. The methods of research include a historical review, SWOT analysis, and an examination of the company's marketing strategies. The novelty of the article lies in its comprehensive and detailed analysis of Blizzard's strategies and marketing techniques. It provides insights into how the company has effectively maintained franchises with long-term success. The article also highlights Blizzard's innovative marketing strategies. The scope of application is wide, as it provides valuable insights for other gaming companies and marketers. The recommendations are for other companies to consider the success of Blizzard's multi-year franchises. The company's innovative marketing strategies, such as the use of cosplayers and the unique campaign for Diablo IV, could also serve as inspiration for other companies.