WIZZAIR: THE FUTURE IS PINK

The article discusses Wizz Air's PR campaign “The Future is Pink”. Facebook Instagram and Twitter platforms are shown to be the most effective way to reach a wide audience of potential customers. It is shown that the PR company's promotion strategy based on outdoor advertising, social networks, broad involvement of the print press and radio using Facebook, Instagram and Twitter platforms. A distinctive feature of the PR company The Future is Pink was the successfully implemented color rebranding of the fleet, popular among young people. The effect of the complex of innovations applied in the PR company The Future is Pink was a successful advertising company, which allowed to form a positive public opinion. The novelty of this article lies in the study of the effect of a complex of innovations applied in the Hungarian PR company The Future is Pink, which are not represented in the domestic scientific literature. The study of the applied methods of implementing modern marketing tools is relevant for the Russian air transportation market.