INAUGURAL ADDRESSES OF BRAZILIAN, RUSSIAN, US, AND CHILEAN PRESIDENTS: NATIONAL POLITICAL CULTURES INNATIONAL DISCOURSES

The topicality of the research is stipulated by the rhetorical and lexical features of the inaugural speeches of the presidents of Brazil, Russia, the United States, and Chile and the ways in which they are used to meet the demands of their voters and establish themselves as presidents. The article aims to analyze the different rhetorical devices used by presidents in inaugural speeches and to define how presidential rhetoric shapes their image and influences an audience. The methodology of the research included the use of transcripts of Dilma Rousseff, Vladimir Putin, Barack Obama, and Michelle Bachelet's inaugural addresses as well as analytical techniques such as the deductive and inductive methods, descriptive-comparative method, and also the elements of cognitive interpretations, political discourse analysis, and rhetorical and conceptual analyses of key words. The research enhances the awareness of the verbal aspects of politics, as well as the need to develop the principles of linguistic description in political texts to monitor trends in the sphere of public consciousness. The research finds that the main ideas of our time are reflected in presidential discourse, allowing us to make a conclusion on the state of a society in the beginning of a new era. The article had both theoretical and practical value as the theoretical background and the proposed methodology can be used to explain some aspects of general linguistic and comparative linguistic plans, applying cognitive and corpus linguistic methods to analyze inaugural speeches in languages with differing typological features. The practical significance lies in the fact that the results of the study can be used for the subsequent study of the rhetorical devices and linguistic features used in political public speaking in general, not just in the inaugural genre.