Public Relations as a Brand Awareness Booster.
Российский университет дружбы народов (РУДН).
2020.
P. 47-50
VOLKSWAGEN: “THINK SMALL”
The article overviews the history and the development of marketing, PR and advertisement in general according to one of the most successful promoting campaigns in the history. It shows, what kind of impact this campaign had on the world of marketing and PR and what kind of impact this campaign had on Volkswagen
Authors
Conference proceedings
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
51-54
Status
Published
Year
2020
Organizations
- 1 Peoples' Friendship University of Russia
Keywords
advertising campaign; promotion; prints; segment
Date of creation
06.07.2022
Date of change
06.07.2022
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Public Relations as a Brand Awareness Booster.
Российский университет дружбы народов (РУДН).
2020.
P. 55-59