DOLCE & GABBANA UNSUCCESSFUL PR-CAMPAIGNS ACCORDING TO THE MARKETING-MIX CONCEPTION

This article overviews the history and principles and elements of the marketing-mix conception and lends insight into the importance of interaction of all the elements introduced. Along with the article enlightens unsuccessful PR campaigns of Dolce & Gabbana company according to the 4Ps. The aim of the article is to reveal mistakes the company made while choosing marketing tools for promotion. In the conclusion there is the summary of how to do well while promoting the business.

Authors
Gordeeva A.V. 1
Conference proceedings
Public Relations as a Brand Awareness Booster
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
47-50
Status
Published
Year
2020
Organizations
  • 1 Peoples' Friendship University of Russia
Keywords
Marketing-Mix; 4Ps; marketing; launching product; PR-campaign; promotion
Date of creation
06.07.2022
Date of change
06.07.2022
Short link
https://repository.rudn.ru/en/records/article/record/88630/
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Public Relations as a Brand Awareness Booster. Российский университет дружбы народов (РУДН). 2020. P. 51-54