DOLCE & GABBANA PR-CAMPAIGNS

The aim of this article is to go through a history of Dolce & Gabbana PR-campaigns and to analyze what makes their campaigns success or fail. The company is known for their vivid PR-campaigns that involve A-list celebrities and other famous people. However, the two designers have frequently faced backlash due to their insensitive comments and lack of respect to other cultures.

Authors
Shandala V.S. 1 , Portnova E.V. 1
Conference proceedings
Public Relations as a Brand Awareness Booster
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
60-64
Status
Published
Year
2020
Organizations
  • 1 Peoples' Friendship University of Russia
Keywords
Dolce&Gabbana; PR-campaigns; advertising; company values; critical reception; racism; sexism
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