Public Relations as a Brand Awareness Booster. 2020. P.. 120-122
The aim of this article is to go through a history of Dolce & Gabbana PR-campaigns and to analyze what makes their campaigns success or fail. The company is known for their vivid PR-campaigns that involve A-list celebrities and other famous people. However, the two designers have frequently faced backlash due to their insensitive comments and lack of respect to other cultures.