Tourism industry management in the global transformation: Meeting the needs of generation z [Zarządzanie przemysłem turystycznym w globalnej transformacji: Spełniając potrzeby pokolenia z]

This study aimed to examine the needs of Generation Z and determine the corresponding strategic vectors for the global market transformation using the tourism sector as an example. The main research methods were represented by market analysis and survey. Besides, the study used statistical data from Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report. This study examined data from a survey of travellers. The research sample consisted of 4236 individuals from 5 countries. Responses were enrolled through an online survey of travellers who reside in the world’s five major travel markets: the US, the UK, Australia, China and India. As a result, a theoretical model of the global travel market that meets the needs of Generation Z was proposed. Essentially, the model offers to develop the global travel industry through the synthesis of modern digital technologies and social communication. The scientific contribution of this study is the proposed methodological approach to the tourism industry management based on identifying its transformation vectors. The practical application of the proposed model for the transformation of the global travel industry to meet the needs of Generation Z should contribute to the market’s effective adaptation and the development of its competitive advantages. © 2021, Czestochowa University of Technology. All rights reserved.

Entina T.1 , Karabulatova I. 2, 3 , Kormishova A.4 , Ekaterinovskaya M.5 , Troyanskaya M.6
Czestochowa University of Technology
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  • 1 University of NottinghamQLD, Australia
  • 2 Department of Foreign Languages of Philological Faculty, Рeoples’ Friendship University of Russia (RUDN University), Moscow, Russian Federation
  • 3 Machine Intelligence Laboratory of The Moscow Institute of Physics and Technology, Dolgoprudny, Russian Federation
  • 4 Department of Management in International Business and Tourism Industry, Federal State Budgetary Educational Institution of the Higher Education “State University of Management”, Moscow, Russian Federation
  • 5 Department of Economic Theory, Financial University under the Government of the Russian Federation, Moscow, Russian Federation
  • 6 Department of State and Municipal Administration, Orenburg State University, Orenburg, Russian Federation
Consumer culture; Digitalization; Industry; Lifestyle; Tourism management
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Timizheva K.B., Azova M.M., Aissa A.A., Aghajanyan A.V., Tskhovrebova L.V., Blagonravov M.L.
Bulletin of Experimental Biology and Medicine. New York Consultants BureauSpringer / Автономная некоммерческая организация Издательство Российской академии медицинских наук. 2021.