CORPORATE COMMUNICATION IN POST-WAR SYRIA BANK INDUSTRY

The importance of corporate communication in post-war Syria continues to be timely in all organizations, as highlighted by recent controversies on this topic. These relies on the task of defining corporate communication, and more broadly figuring out how corporate communication affects corporate performance. The article considers the concept of corporate communication, how modern communication technologies affect the bank's activities. In addition, it is important to learn the mistakes in building a dialogue within both the banking structure, as well as the principles of building anti-crisis communications that affect the bank's corporate indicators.

Authors
Publisher
Российский университет дружбы народов (РУДН)
Language
English
Pages
229-236
Status
Published
Year
2019
Organizations
  • 1 Peoples‘ Friendship University of Russia
Keywords
corporate communication; social responsibility; corporate performance; bank mission; modern communication technologies; bank crisis; financial crisis; target audience
Date of creation
20.02.2020
Date of change
20.02.2020
Short link
https://repository.rudn.ru/en/records/article/record/57848/
Share

Other records