Связи с общественностью как средство повышения узнаваемости марки=Public Relations as a Brand Awareness Booster.
2021.
С. 32-37
This article is about the advertising campaign of Russia's largest corporation, Yandex. Originally a purely search engine, Yandex has incredibly evolved and deservedly takes its place as the first Russian search engine. Today, in addition to search, the service offers many additional options, covering a wide range of activities from listening to music to paying for purchases.