VS COLLECTIVE: WILL VICTORIA'S SECRET CONQUER THE MODERN FEMALE COLLECTIVE?

In this article we had a precise look on how the formerly prosperous brand Victoria's Secret has been inevitably collapsing over the last 5 years. In the course of this work the core reasons of the brand's decay have been considered as well as the tactics and strategies of the latest advertising campaign have been compared to the ones in the former campaigns. The novelty of this article lies in the fact that the collapse of Victoria's Secret brand has lately become the most discussed event in the field of PR and advertising and, therefore, can serve as an illustrative example of how dreadful consequences of the neglectful attitude to the target audience of any brand can be.The methods of the research which were used are: comparative and descriptive.As a result, we have come to the conclusion that the CEOs of Victoria's Secret are vainly attempting to implement changes in their new PR-strategies in the hope of resurrecting the brand's popularity and loyalty of their clients.