FORMS OF VERBAL POLITENESS IN CONVERSATIONAL ECUADORIAN AND PENINSULAR SPANISH
The present work deals with the narrow but very particular difference between the forms of verbal politeness of Spanish in the case of Ecuador. In the sociocultural verbal conversational context, it analyses the expressions of Latin American Spanish in the case of Ecuador. Main objectives of this work are to investigate the communication of verbal politeness taking into account that each person has an innate ability to communicate that develops over time and to establish differences and similarities between Peninsular Spanish and Latin American (Andean Ecuadorian Spanish), based on an intercultural pragmatic tendency to assume that all native speakers of this language share many similarities in verbal politeness. Thus, it is necessary to investigate the use of certain linguistic strategies that can help to improve the individual's verbal communication. It is important to take into account that in Ecuador there is an extensive native vocabulary that combines kichwa with Spanish or Spanish in colloquial context which contribute to the formation of speech styles within the community. The method applied in this study is a non-statistic meta-analysis of research literature review. The paper discusses a necessity to adapt a pragmatic reflexive approach with different politeness strategies (‘negative' and ‘positive' face) that allows to recognize verbal communicative situation of a certain language community.