PROCEEDINGS OF 4TH INTERNATIONAL CONFERENCE ON EDUCATION, LANGUAGE, ART AND INTERCULTURAL COMMUNICATION (ICELAIC 2017). Том 95. 2017. С. 1-4
The impact of globalization on educational activities in general and on universities in particular is analyzed in this paper. At the same time the two most important aspects of manifestations of globalization in the educational environment are considered, namely toughening competition among national education systems and universities, which demonstrates itself in the struggle for high performance and positions in the international rankings and virtualization of education making the on-line accessible to virtually any educational resources and transforms competition in this environment from the sphere of excellence in the content of educational services in to the sphere of excellence in the methods of its delivery to the individual.