Platform-Based Business Models for the Public Transport Development
The development of modern forms of urban mobility is a response to the aggravated problems of living comfort in urban areas, associated with an extremely high load on all urban services in conditions of increasing not only passenger traffic, but also extremely rapid obsolescence of transport infrastructure, which is not coping with the efficient organisation of transport flows. The development of an integrated transport system based on the use of platform solutions for mobility provides not only the maximum availability and comfort of transport services, but also the formation of sustainable urban transport systems with minimal environmental impact. The analysis of the existing experience in applying modern business models for the development of public transport will determine priority areas for the further development of urban transport systems. The use of "smart" technologies for managing the city's transport system creates a qualitatively new environment based on the development of "human capital" and the spread of innovation. The intellectualisation of the work of transport systems in the city is a complex system of interconnected innovations: technological, organisational and economic (various forms of cooperation between the government, government, private business and public organisations), new financial models (public-private partnerships, paid services, financing from economic results, new and including digital services), etc.