NATIONAL IMAGES OF THE WORLD: VERBAL AND VISUAL COMPONENTS OF THE LINGUISTIC CONSCIOUSNESS OF THE CHINESE AND RUSSIANS (ON THE EXAMPLE OF THE CONCEPT "HOLIDAY")

The purpose of the study is to analyze the verbal and visual components of the linguistic consciousness of the Chinese and Russians as components of the national image of the world. The study discusses various points of view on the concept "national image of the world", and points to certain criteria for defining it. Various interpretations of the concept of human linguistic consciousness in modern linguistics are considered. The method of a drawing experiment was used. At the first stage of the experiment, students were asked to draw the first things that come to mind as a reaction to words and phrases that were obtained as reactions to a HOLIDAY stimulus at the stage of a previously conducted associative experiment. At the second stage, these drawings were shown to new respondents collected. They received the following task: to name the first five words that arise in the mind when looking at this picture. The results of the study confirmed the hypothesis that representatives of different nationalities have similarities in the main thematic groups of associates, but the ratio of these groups is different, which leads to a difference in conceptual fields.