Historical forms of implementation of sports events in the system of public diplomacy

In the political lexicon, the following expressions are traditionally used "sport is an ambassador, a symbol of peace, friendship and unity throughout the world", "athletes are people's diplomats", "athletes, sports teams have done much more for their country with their success than politicians and diplomats". A feature of modern diplomacy is the democratization of protocol, the frequent organization of meetings at the highest level at sports stadiums, and the constant replenishment of diplomatic terminology with new concepts. The purpose of the study is to trace the characteristic features of sports and diplomacy in sports diplomacy. The main objectives of the research are to find out what is common and different in sports and diplomacy, to identify the features of the development of modern sports diplomacy.