ORIGINS of the US PUBLIC DIPLOMACY

The article aims to analyze the origins of public diplomacy in the United States and its further development. The main objectives are to identify the main vectors of the US public diplomacy, but also the system of institutions and departments responsible for the development and implementation of public diplomacy programs in the United States. The research is exploratory and its purpose is to trace back the history for a better understanding of the evolution of US public diplomacy. For the preparation of the article, we have used chronological, comparative methods of historical knowledge, classification, and systematization of historical sources and bibliographic material. Results show us that in the first quarter of the 20th century, US public diplomacy was focused on the active involvement in international politics and the rejection of isolationism policy, which was primarily reflected in the departure from the tenets of the Monroe Doctrine and the US’s entry into the First World War, which had a great influence on the development of public diplomacy in the United States as a way of promoting the US interests. After analyzing the system of institutions and departments responsible for the development and implementation of public diplomacy programs, it should be noted that the speeches of the President, Secretary of State, the remarks of the National Security Advisor, and the head of the Pentagon have a great influence on public diplomacy. All government agencies understand the necessity and importance of public diplomacy programs. © 2020 Editura Universitaria Craiova. All rights reserved.