The world is changing rapidly. Further technological and industrial development is inevitable. Future generations will need to work with loads of information, know where to find it, to check it and to process, to get as much useful knowledge as possible. People have to change and evolve, as the dynamic rhythm of modern life makes everyone either fit the times or become an outsider. The article touches upon the aspect of socialization and self-realization of the modern youth in the dynamic world. It will observe some of the changes that have recently happened to the worldviews, moral standards and motivation. There is made an attempt to draw a portrait of the main consumer who will be creating the demand for further technological development of the world in the nearest future. The article analyzes the main characteristics of the coming generation (Generation Z), gives recommendations on how to interact with the representatives of the modern youth and which aspects of social and professional life should be given more attention to.