WEB GENRES OF CHILDREN'S RIGHT DISCOURSE IN THE DIGITAL MEDIA
Genres analysis of children rights discourse deals with various theoretical and empirical issues. Theory of genres considers genres as various social practices. Sociolinguistics studies of genre take into account not only genres and text analysis but contexts in which they function. Nowadays a great deal of public and institutional practices moved to virtual space, changing forms of communication due to the new media context. The development of digital media urges the studies of new forms of web genres in the social sphere of children's rights. The notion of web genres has been approached from different perspectives of cognitive and informational load and bear importance for empirical studies. While huge amount of information is processed in digital media, genres are considered as stable forms and analytical units intended to deal with challenges new media entail. The analysis of language and structure of children's right organization's web genres has been considered with the view of their functional potential in the digital media context.