The modern world is changing intensively and sets new tasks for humankind. Now not only subject knowledge but also universal skills are becoming more and more in demand. They help to adapt to the environment, filled with complicated technological solutions and constant interaction with other people. These are competencies such as critical and creative thinking, the ability to communicate, working in a team, managing oneself. Not only the school but also the family in many ways influence the formation of these skills. It is in the close circle that the child gradually masters the social norms, the rules of communication, and interaction with others through his/her practical experience. Studies confirm that the quality of family leisure impacts the educational outcomes of the child. Moreover, the demand for high-quality family leisure on the part of parents determines the interest in the creation and development of such projects in continuing education and the socio-cultural sector. In this article, the authors try to help outline how to develop accessible and useful educational projects (edutainment) for modern children and parents that combine family recreation and learning. The materials will help answer three crucial questions: What?; To whom?; How?