Residents’ perceptions of wine tourism on the rural destinations development

Purpose: The purpose of this paper is to study the impact of wine tourism on rural destination development. Consequently, this study attempts to develop contemporary insights on this under-researched area such as residents’ perceptions of wine tourism and its impact on the rural destination development. Design/methodology/approach: In this study, the authors used a structured survey questionnaire from a random sample of 318 respondents based on the Fruška Gora Mountain in Serbia. Research also used structural equational modeling for empirical econometric testing in this data sample. This technique is appropriate for multivariate analysis. Findings: Personal resident benefit associated with wineries is positively related to resident perceived economic impact (H1) R2=0.624; socio-cultural impact (H2) R2=0.685 and environmental impact (H3) R2=0.716 of wineries on local communities. Looking at the path diagram, the authors concluded that personal resident benefit associated with wineries is strongly related to resident perceived impact of wineries on local communities as regression weights are higher. Other findings relate those residents’ positive perceptions of wine tourism to increases in sales revenue, environmental protection, intrapersonal and interpersonal communication. Research limitations/implications: The positive attitude of the local population is an essential link of development. Such understanding of residents’ perceptions optimizes destination management in the future and, more importantly, local sustainable development. This has high policy implications. Originality/value: The present study contributes to the scientific circles by connecting perception research with wine tourism. © 2019, Emerald Publishing Limited.

Vukovic D.B. 1, 2 , Maiti M.3 , Vujko A.4, 5 , Shams R.6
Emerald Group Publishing Ltd.
Номер выпуска
  • 1 Department of Finance, Faculty of Economics, RUDN University, Moscow, Russian Federation
  • 2 Geografski Institut Jovan Cvijic Srpska Akademija Nauka i Umetnosti, Belgrade, Serbia
  • 3 Department for Finance, St Petersburg School of Economics and Management, National Research University Higher School of Economics, Saint Petersburg, Russian Federation
  • 4 Novi Sad Business School, Novi Sad, Serbia
  • 5 Institute of Sports, Tourism and Service, South Ural State University, Chelyabinsk, Russian Federation
  • 6 Northumbria University, Newcastle Business School, Newcastle upon Tyne, United Kingdom
Ключевые слова
Impact; Rural destinations; Rural development; Wine tourism
Дата создания
Дата изменения
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