Application of the marketing strategies experience of multinational corporations to modernize the Russian industry

The article studies the practice of the development and implementation of the multinational corporations (MNCs) marketing strategies from the standpoint of the possibilities to use it for the Russian industry modernization. The purpose of the research is to develop, based on the international experience studied, recommendations related to the implementation of the elements of successful MNC marketing strategies into the work of Russian enterprises, to intensify the processes of industrial sector modernization. The most significant results of the completed research include justification of a necessity and expediency of using the MNCs' experience to enter new markets and develop competitive advantages. © 2017 International Information Institute.

Авторы
Degtereva E.A. 1 , Chernova V.Y. 1 , Heyfets B.A.2
Редакторы
-
Журнал
Издательство
International Information Institute Ltd.
Номер выпуска
4
Язык
Английский
Страницы
2313-2324
Статус
Опубликовано
Подразделение
-
DOI
-
Номер
-
Том
20
Год
2017
Организации
  • 1 Department of Marketing, Peoples Friendship University of Russia, 6, Miklukho-Maklaya Str, Moscow, 117198, Russian Federation
  • 2 Moscow Technological University (KOREA), 78 Vernadsky Avenue, Moscow, 119454, Russian Federation
Ключевые слова
Industry; Marketing; Modernization; Multinational corporations; Strategy
Дата создания
19.10.2018
Дата изменения
19.10.2018
Постоянная ссылка
https://repository.rudn.ru/ru/records/article/record/5958/