Application of the marketing strategies experience of multinational corporations to modernize the Russian industry

The article studies the practice of the development and implementation of the multinational corporations (MNCs) marketing strategies from the standpoint of the possibilities to use it for the Russian industry modernization. The purpose of the research is to develop, based on the international experience studied, recommendations related to the implementation of the elements of successful MNC marketing strategies into the work of Russian enterprises, to intensify the processes of industrial sector modernization. The most significant results of the completed research include justification of a necessity and expediency of using the MNCs' experience to enter new markets and develop competitive advantages. © 2017 International Information Institute.