THE CONCEPT OF PUBLIC RELATIONS AND ITS MANIFESTATION IN EVERYDAY LIFE

The article reveals several definitions of the term "public relations" and describes the history of its origin and the problem of the correlation of two types of social communication, PR and advertisement. Based on the results it can be concluded that the core of PR (manifested in multiple types in everyday life) is communication and there exists a very slight difference between PR and advertising. The results were found by using the contextual analysis and descriptive-analytical method and they can be used as a guide for further research in this field.