Transcultural language personality: Statementof the problem and conceptual space

Modern transcultural conflict finds its vivid expression in the electronic information society, where the word and image are beginning to prevail in the transformational technologies of social behavior of the modern language personality. In the second decade of the XXI century, communication in social and educational policy is evolving, from a slow unilateral process, which is more informational in nature, to polyvariant communication, which, given the multipolar nature of the sphere of communication, gives rise to various social deviations and conflicts. The confusion of different ethno-linguistic and social codes in the communicative strategies of the electronic information society results in the emergence of the very phenomenon of the transcultural language personality which has certain socio-psychological, linguistic and communicative features. For the first time the authors pose the problem of distinguishing a transcultural languagepersonality as a pronounced marker of an electronic digital society with a characteristic for it concept space.