Creating a new product is one of the main priorities in the operation of any innovation-active company. The globalization of the entire market space and the continuous process of commodity exchange acceleration more and more highlight the need to improve the process of bringing to the market new goods and services that meet modern requirements for high-quality and modern life activities. A lot of successful companies build entire corporate systems for managing innovative projects and training their own personnel to create effective innovations from coming up with an idea to the entry into the market. The Stage-Gate method is an effective approach to the formation of an innovative educational culture and the development of methods for improving the quality and effectiveness of education aimed at developing business competencies and supporting innovations in the business environment at the moment of the actual entry into the market with them. © 2019 Association for Computing Machinery.