Using absorption and fluorescence spectroscopy methods we obtained the results demonstrating alterations in spectral characteristics in supramolecular system composed of gold nanorods (AuNR) (10 × 38 nm) and complexes of human serum albumin (HSA) and 5,10,15,20-tetraphenylporphyrin (TPP). TPP fluorescence (λmax = 636 and 658 nm) was found to enhance. The dependence of fluorescence enhancing in time was of nonlinear nature. Maximum TPP fluorescence enhancing value was as high as 16% and it was achieved in 7 min after mixing the components. Simultaneously with TPP fluorescence enhancing we observed a decrease in HSA own fluorescence (λmax = 340 nm) and optical density reduction in maximum of longitudinal localized plasmon band of AuNR (λmax = 752 nm). © 2014, Pleiades Publishing, Inc.