Strategy of disruptive innovation in emerging regional markets: Factors of success and failure

Disruptive innovation opens up new technological cycle and a new cycle of business innovation, because it is not intended to support the existing and established core technology, with strong well-established company in this market, and it aims to completely change the technology radically to undermine the market. Each of the above concepts of innovation in their own way successfully draws attention to is actually the same phenomenon-change of technological cycles or economic cycles, the depth of the changes in the economic system. Therefore, they can be considered as homogeneous, interchangeable concepts. This article is devoted to analysis of formation and development of “disruptive” innovation. We analyzed the factors of success and failure “disruptive” strategies. On the basis of experience in the development of disruptive strategies based on demand creation, a comparison of innovative models being implemented in various industry markets. © 2016, Econjournals. All rights reserved.

Авторы
Vertakova Y.V.1 , Rudakova O.V.2 , Shadrina V.V.3 , Kobersy I.S.4 , Belova I.N. 5
Редакторы
-
Издательство
Econjournals
Номер выпуска
8Special Issue
Язык
Английский
Страницы
274-279
Статус
Опубликовано
Подразделение
-
DOI
-
Номер
-
Том
6
Год
2016
Организации
  • 1 Southwest State University, Kursk, Russian Federation
  • 2 Russian Presidential Academy of National Economy and Public Administration (Orel branch), Orel, Russian Federation
  • 3 Southern Federal University, Rostov-on-Don, Russian Federation
  • 4 Polytechnic Institute (branch) of the Don State Technical University, Taganrog, Russian Federation
  • 5 Peoples’ Friendship University of Russia (RUDN University), Moscow, Russian Federation
Ключевые слова
Demand; Developing countries; Disruptive innovations; Disruptive strategy; Innovative product; Production cycle; Technology
Дата создания
19.10.2018
Дата изменения
19.10.2018
Постоянная ссылка
https://repository.rudn.ru/ru/records/article/record/4412/