The mechanisms of formation of demand in the high-tech products market

Currently, high technologies are a key factor and catalyst for technological modernization of the Russian economy. Effective management and development of high technologies market is the key to the transition from commodity to high-tech development. The article considers the factors influencing the dynamics of the demand for high technologies in the light of scientific and technical progress. The indicators of competitiveness of high technologies on Russian and foreign markets is studied, developed approaches to generate demand for high technologies and conceptual model of sales management of innovation technology products. Scorecard to build a matrix of decision making in marketing is justified and generated sales management mechanisms of high technologies on the market high-tech products and presents practical advice on creating demand for high technologies in the B2B market. © 2016, Econjournals. All rights reseved.

Авторы
Derunova E.1 , Semenov A. 2 , Balash O.3 , Firsova A. 3
Редакторы
-
Издательство
Econjournals
Номер выпуска
1
Язык
Английский
Страницы
96-102
Статус
Опубликовано
Подразделение
-
DOI
-
Номер
-
Том
6
Год
2016
Организации
  • 1 Russian Presidential Academy of National Economy and Public Administration, Moscow, 119571, Russian Federation
  • 2 Peoples’ Friendship University of Russia, Moscow, 117198, Russian Federation
  • 3 Saratov State University, Saratov, 410012, Russian Federation
Ключевые слова
Consumer Behavior; Economic Growth; Formation of Demand; High Technology; High-Tech Product; Innovation; Marketing of High Technologies
Дата создания
19.10.2018
Дата изменения
19.10.2018
Постоянная ссылка
https://repository.rudn.ru/ru/records/article/record/4375/