Purpose: to outline ways how to support the innovative and competencies management in modern corporations including those operating in IT and online banking sector. Design/methodology/approach: the analysis of the best practices of competencies management including those which use IT-tools. Findings: Analysis of advanced practices of competencies management shows that modern social and IT technologies can be used to solve business problems and form new unique competencies. Among the most important examples of this kind of technology are electronic portals and platforms with different features, which allow attraction of a large number of internal and external experts to collaborate. Modern Internet technologies can also help in collective collaboration in the innovative process itself. Research implications: Though the form of IT portal for innovation process seems to prove its efficiency, the optimal functionality of a portal is still in question. So the future investigation and testing is required, including the special research in the Internet banking sector, if a portal is designed for its special purposes. Practical implications: The results of the analysis of the best practices in the field of competencies management can be used in the development of corporate tools aimed to form and control the unique competencies and competitiveness. Social implications: Creation of modern corporate portal of this kind can help a corporation to achieve better results and to increase the competitiveness level both on domestic and foreign markets. Originality/value: The analysis will help to improve the efficiency of management in companies, the growth of innovation activity of enterprises, as well as the competitiveness of products and services, which in especially actual in online finance sector. © Kashirin A, 2016.