PHENOMENON OF TEXT CREOLIZATION IN MODERN RUSSIAN ENTERTAINMENT MEDIA PUBLICATIONS

The article examines the phenomenon of creolization and presents the results of an analysis of creolized texts (CT) in modern Russian entertainment media publications. It is stated that a CT in the entertainment media appears to be a complex textual formation, in which verbal and iconic elements form one visual, structural, semantic, and functional whole aimed at a complex pragmatic impact on the addressee. A modern CT is standardized in its structure, prone to increase visual information, multifunctional, and manipulative. The meaningful interaction between the verbal and visual components of a CT demonstrates a great variety; however, the key meanings of its message are predominantly duplicated in order to exclude the addressee's misinterpretation. The impact on the addressee is most noticeable in the headings of the analyzed CTs, which most often contain imperative or modal constructions, rhetorical questions, elliptical constructions (as features of oral speech), colloquial words and phrases, involving precedent units and numerous word-play techniques to create some implications or ironic effects. Our work was based on an integrated (structural-functional, communicative and discursive-stylistic) approach, which allowed us to consider the examined phenomenon from the above-mentioned perspective. For the study, we used the following methods: descriptive analysis, continuous sampling, contextual analysis, structural-component analysis, and content analysis. The descriptive-analytical method, including observation, comparison, generalization and interpretation of the obtained facts, made it possible to obtain a clear idea of the linguistic subject under study, develop a descriptive sequence, organize and systematize the linguistic material. Using the discursive-stylistic and communicative analyses, we were able to consider the phenomenon of creolization within the mass communication system, taking into account various press formats, and highlight shades of meaning in the semantic structure of specific CTs; the structural-component analysis made it possible to consider the CT components separately in order to study the characteristics of each of them and their interaction. The theoretical provisions of our study were verified by the content analysis method using factual material, including: data on the frequency of use of various types of creolization, their functions and ways of interaction in various media formats. Applied together, the above-listed scientific approaches and methods make it possible to comprehend the existence of CTs in the entertainment media not abstractly but in specific manifestations of their actual functioning in publications for a targeted audience. The analysis of the factual material showed that modern CTs in the media are complete and targeted; they are creolized to varying degrees and tend to the extensive use of visual tools that simplify perception, keep attention and increase the impact on the addressee. Such CTs have a standard structure expected by the readers, their verbal and visual components are almost equivalent and aimed at forming certain opinions and desired preferences and evaluations; they have abstract and specific contents, figurativeness and high associative potential.