The most stable element of the "core" of culture, the border that protects society from chaos-disintegration, is ethnic culture. What are the mechanisms of renewal here, what is the ratio of innovation and ethnic tradition? Should we refer to tradition as a reducible, archaic element of modern culture that opposes the innovative dynamics of the 21st century society? The study of the processes of the innovation of traditional cultures of ethnic groups, including the Caucasian region, allows us to draw a number of conclusions that are both socially and politically significant, as well as a general methodological one. Globalization strengthens the interdependence of states and societies, facilitates the overcoming of cultural and national borders, promotes the unification of normative standards and value preferences in various countries of the world. At the same time, contrary to scientific forecasts based on the popular theory of the "melting pot" in the middle of the 20th century, ethnic differences do not disappear. On the contrary, with the development of globalization, the ethnic diversity of the countries involved in this process is growing. © 2018 Transilvanian Association for the Literarure and Culture of Romanian People (ASTRA). All rights reserved.