Innovative discourse in the formation of a modern ethno-cultural environment

Dialectics of interaction in traditional and innovative ethno-culture is controversial and is carried out in several ways: through the mechanism of imitation, as a result of "peaceful" or "violent" penetration of elements of one culture into another, through the synthesis or use of borrowings in accordance with traditional norms. In some cases, the traditional elements of the cultural phenomenon remain intact, and the borrowed ones serve as a complement to them. It should be noted that the archaic elements of the tradition do not disappear without a trace, they are restructured, reduced and may well be reborn during the crisis periods of the development of society. (J. Heisinga called this process the "barbarization" of culture). All the cognitive activity of man (cognition) can be represented as developing the ability to orientate ourselves in the world, to learn the corresponding concepts. Consequently, the formation of concepts is associated with the knowledge of the world, with the formation of ideas about it. The culturological aspect is important in the concept, when the concept is considered as the main cell of culture in the mental world of human. In the present work, this is the socio-cultural aspect of the concepts of ethnographic discourse, mental representations of this area of knowledge. © 2018 Transilvanian Association for the Literarure and Culture of Romanian People (ASTRA). All rights reserved.