Strategy for the development of the territory of the Murmansk region: branding and legending

<jats:p>The Murmansk region offers a variety of outdoor activities, including skiing and snowboarding, fishing and hunting, quad biking excursions and boat trips due to its rich and diverse nature. Tourism in the Murmansk region is a unique opportunity to get acquainted with the pristine nature of the Arctic, enjoy the northern flavor, as well as get a lot of new impressions and emotions. At any time of the year, this region attracts with its beauty and hospitality, leaving an unforgettable impression on every visitor.</jats:p>