PRESERVATION OF ENDANGERED INDIGENOUS LANGUAGES THROUGH REPRESENTATION IN INDIAN TELEVISION ADVERTISING AND IN PRINT MEDIA

Languages in a country transmit traditions and values, making them important. Including endangered languages in media can protect them. Endangered languages are a major issue today, with many facing extinction Language is important for cultural identity and inheritance. Preserving linguistic diversity is crucial to human rights. Losing a language marginalizes minority groups. Efforts are being made to conserve endangered languages. Funding and interest limitations may hinder language preservation. Objectives and maintenance may conflict. Language loss erodes indigenous knowledge of agriculture, medicine, and daily practices interrelated with language use.