Use of the BCG Henderson Matrix as a Tool for Differentiating Areas by the Cost of Housing, Depending on the Ecological State

This article examines the impact of the environmental factor on the cost of residential real estate in the largest cities of Kazakhstan. For the representativeness of the analysis, B. Henderson's BCG diagram was used; the result of which was the determination that the importance of the environmental factor in assessing the cost of housing for the city of Nur-Sultan is reflected in 24% of the areas, against 40% for the city of Alma-Ata. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2023.