PUBLIC RELATIONS DURING CORONA-CRISES: BANKING SPHERE

Communications in the digital space are the main platform for business, especially in a complicated epidemiological situation. The pandemic of COVID-19 and the following economic crisis have affected all spheres of life, including marketing and PR. Many companies have managed to turn this difficult situation into their advantage, due to their successful PR campaigns. This article is aimed to analyze the PR strategies of the most popular Russian banks in the conditions of crisis and pandemic.

Авторы
Издательство
Российский университет дружбы народов (РУДН)
Язык
Английский
Страницы
143-148
Статус
Опубликовано
Год
2022
Организации
  • 1 Peoples' Friendship University of Russia (RUDN University)
Ключевые слова
pr; banking sphere; economic crisis; pandemic; coronavirus
Дата создания
28.12.2023
Дата изменения
28.12.2023
Постоянная ссылка
https://repository.rudn.ru/ru/records/article/record/100124/
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