PUBLIC RELATIONS DURING CORONA-CRISES: BANKING SPHERE

Communications in the digital space are the main platform for business, especially in a complicated epidemiological situation. The pandemic of COVID-19 and the following economic crisis have affected all spheres of life, including marketing and PR. Many companies have managed to turn this difficult situation into their advantage, due to their successful PR campaigns. This article is aimed to analyze the PR strategies of the most popular Russian banks in the conditions of crisis and pandemic.