FEATURES OF PROMOTION OF NYX PROFESSIONAL MAKEUP

The article reveals the main features of the cosmetic brand NYX Professional Makeup in the conditions of the Internet and social networks. The aim of the research is to analyze the main promotional vehicles used by the company. The methods of research are descriptive and comparative. The novelty is connected with new methods used by the companies on the market to promote their goodwill. As a result, NYX is widely known in the Internet and its cooperation with many popular brands and bloggers. The results that were got from the research can be used in the following market specialists' work and in the PR-sphere.