A study of social representations on groups of minorities (Evidence from LGBT)

In the modern world sensitive theme is increasingly concerned with the attitude to certain social groups, usually minorities. In this case, classical surveys are no longer sufficient and require the addition of "soft" techniques. The article presents the results of a methodical experiment in using combination of projective methods, the method of unfinished sentences and the collage method for studying attitudes towards a sensitive topic for Russian residents - representatives of the LGBT community. The procedure and technique for implementing the experiment were described in detail. Respondents with polar points of view on the LGBT phenomenon helped us to save validity of the data. As a result, this technique can be adapted for the study of social representations about any other minority group. © 2019, Primrose Hall Publishing Group.