Naming in different areas of communication field: collective monograph

In this book, scholars from Russia and Ukraine offer a novel approach to naming investigation in different areas of the speech activity. From the point of view of linguistics, authors analyze the language components of communication in urban space, in mass media discourse and in intercultural communication revealing the various cultural associations and peculiarities of national mentality. Relatively new is the study of urban naming as a kind of media discourse, which draws on techniques from sociolinguistics and forensic linguistic expertise.