HOW KFC TURNED THEIR WORST NIGHTMARE INTO A POSITIVE PR

Throughout the logical nightmare of crisis, what really set the KFC Crisis from other public relations nightmares in recent times is how they have effectively managed this situation which can be easily applied to your business. You need to understand that your brand will have a crisis at some point but making sure your business is prepared to face the highs and lows will ensure your business survives in the face of adversity. A well-prepared strategy can get an organization back on its feet during a crisis.In a business environment which has nowadays turned hypercompetitive, companies around the world be it small or large international ones have found it a primordial need to make the Marketing Communications of their products and services in order to capture new customers and retain existing ones.