YANDEX: FROM A RUSSIAN SEARCH SYSTEM TO A GIANT CORPORATION

This article is about the advertising campaign of Russia's largest corporation, Yandex. Originally a purely search engine, Yandex has incredibly evolved and deservedly takes its place as the first Russian search engine. Today, in addition to search, the service offers many additional options, covering a wide range of activities from listening to music to paying for purchases.

Authors
Kalashnikova Maria 1 , Schepilova Alexandra 1
Conference proceedings
Связи с общественностью как средство повышения узнаваемости марки=Public Relations as a Brand Awareness Booster
Language
English
Pages
37-40
Status
Published
Year
2021
Organizations
  • 1 Рeoples' Friendship University of Russia (RUDN University)
Keywords
yandex; searching system; internet; APPs; corporation; advertising; pr
Date of creation
19.07.2022
Date of change
19.07.2022
Short link
https://repository.rudn.ru/en/records/article/record/92004/
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Orekhova I.O., Gadzhieva D.M.
Связи с общественностью как средство повышения узнаваемости марки=Public Relations as a Brand Awareness Booster. 2021. P. 32-37