Связи с общественностью как средство повышения узнаваемости марки=Public Relations as a Brand Awareness Booster. 2021. P.. 26-31
HOW TIFFANY & CO. BUILT A DIAMOND DIGITAL PR STRATEGY
It is unlikely that there is another brand in the world whose style could be so accurately guessed, and the features of its DNA would form a whole layer of world culture. Tiffany & Co. has achieved success - the great empire has recreated the features of the lifestyle - exemplary elegance.
Authors
Orekhova I.O. 1 , Gadzhieva D.M. 1
Conference proceedings
Language
English
Pages
32-37
State
Published
Year
2021
Organizations
- 1 Рeoples' Friendship University of Russia (RUDN University)
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Связи с общественностью как средство повышения узнаваемости марки=Public Relations as a Brand Awareness Booster. 2021. P.. 37-40