AN OVERVIEW OF DIGITAL MARKETING STRATEGIES DURING THE GLOBAL PANDEMIC 2020

This article overviews the main marketing techniques used by businesses in order to promote their services and goods during the global pandemic 2020 and lends insight into the new main features introduced by social media platforms. Along with that, the article enlightens the particular usage of this techniques and presents statistical data on the latter. The aim of the article is to reveal the main changes in the social media environment brought by the global pandemic. In the conclusion there is a summary of the abovementioned and a range of predictions concerning the future of marketing techniques after the pandemic.