The concept of “Businesswoman” in French linguaculture and media discourse [Le concept de “femme d’affaires” dans la linguaculture et le discours médiatique français]

This article analyses linguistic, cultural, and cognitive aspects of the image “businesswoman” in the French language. The target of this article is to study the features of the concept “business woman” in French media discourse and the representation of this concept in French linguistic culture. The linguistic units that verbalize the concept “businesswoman” in French media discourse are described. The representative and axiological characteristics of the concept of businesswoman in the French language are defined. The article presents a multi-faceted analysis of the concept “businesswoman”. The main modes of verbal exteriorization of the concept “businesswoman” with the help of the French language means are studied. The most important cognitive stereotypes are identified. These cognitive stereotypes serve as the reproduction base for the analyzed concept in the French language. It has been proved that the structures of the verbal exteriorization of the concept reflect the main model of a businesswoman in French cultural linguistics. © 2021, Slovenska Vzdelavacia Obstaravacia. All rights reserved.

Authors
Baktiyarova R.M.1 , Yessenova K.U.1 , Zheltukhina M.R. 2, 3 , Privalova I.V.4 , Ponomarenko E.B. 5
Journal
XLinguae
Publisher
Slovenska Vzdelavacia Obstaravacia
Number of issue
4
Language
French
Pages
94-112
Status
Published
Link
External link
DOI
10.18355/XL.2021.14.04.07
Volume
14
Year
2021
Organizations
  • 1 Departement of Kazakh Language and Literature Named after Academician S.S. Kirabaev, Kazakh National Pedagogical University Named after Abay, Abylai khan Kazakh university of international relations and world languages 13 Dostyk Ave, Almaty, 050010, Kazakhstan
  • 2 Institute of Foreign Languages Volgograd State Socio-Pedagogical University, Moscow City University, 27 Lenin Ave, Volgograd, 400066, Russian Federation
  • 3 4-1 2nd Selskohoziajstvenny proezd, Moscow, 129226, Russian Federation
  • 4 Research Laboratory “Intellectual Technologies of Text Management”, Institute of Philology and Intercultural Communication, Kazan (Volga region) Federal University, 2-33 Tatarstan Street, Kazan, 42002, Russian Federation
  • 5 Department of Foreign Languages, Рeoples’ Friendship University of Russia (RUDN University), 6 Miklukho-Maklaya Street, Moscow, 117198, Russian Federation
Keywords
Businesswoman; Cognitive stereotype; Concept sphere; Linguistic awareness; Linguistic-cultural concept; Media discourse; World image
Date of creation
06.07.2022
Date of change
06.07.2022
Short link
https://repository.rudn.ru/en/records/article/record/84576/
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